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Change your outfit. Change your attitude. Change your life.

About Us

Gigi is a modern women’s boutique built for creative minds and effortless dressers.

We believe getting dressed should feel easy, expressive, and rooted in who you are. Every piece is selected for how it fits, how it moves, and how it makes you feel. From cloud-soft knits to eco-friendly denim, our collection is full of things you’ll reach for again and again. Not because you have to, but because you want to.

We love creating a collection of beautiful pieces to complement your wardrobe, from brands that give a damn. Brands that value women, quality, sustainability, and bringing some joy.

We celebrate women, with real-world experience, who are multitaskers, go-getters, and everyday icons. Women that deserve to flex a little, or a lot, and look amazing doing so. We invite you to come explore with us.

Hi, I'm Jen Annett

I’m a lifelong lover of dress-up. I found myself craving more creativity, more joy, and more meaning after spending years in the high-tech corporate world.

I was raised by women who believed I could do anything, I built my career in marketing before realizing that what made me happiest had been with me all along: playing with style, uplifting women, and finding beauty in everyday moments.

My mission? To help modern women rediscover the joy of getting dressed and make their friends ask, “WHERE’d you get that???”